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Blooming Garden

Welcome to
Amy Hulse

Inclusive and affirming talking therapy for adults in Keele, Staffordshire or online.

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What is counselling & psychotherapy?

Counselling and psychotherapy are umbrella terms that refer to talking therapies. Talking therapies offer focused time (sessions) for you to be heard and understood in a confidential setting.

During sessions, you might want to explore past experiences, current life events or thoughts about your future. Counsellors and psychotherapists are trained to listen and help you make sense of your feelings with the ultimate aim of enhancing your wellbeing.

Finding a practitioner can be a minefield and how to know which one to choose can feel overwhelming. Taking time to research your options is a really good way to get started. Some practitioners focus on a specific modality whilst others use an integrative approach to the work, combining techniques to suit the client or session. You might come across terms such as CBT, psychodynamic, solution-focused… to name a few! Researching these will give you a good sense of how the work will be done and what appeals to you. Keep in mind that some approaches will work for you whilst others might not and sometimes finding the right fit can be trial and error.

For the most part, what is shared in session, remains confidential. In some exceptional circumstances, such as unlawful acts or risk of harm, your counsellor will not break this confidentiality. Your counsellor will help to promote healthy boundaries but it is important to understand the relationship. The work can be tricky, sometimes even confronting, but you and your counsellor share the goal of trying to create a more fulfilling future.

As circumstances, like people, are different; the amount of sessions needed will differ from person to person. Your counsellor will discuss this with you but if you choose to work with me, we will work at the pace that you dictate.

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Amy Hulse MSc., MBACP


Having been both client and counsellor, I am passionate about making counselling and psychotherapy accessible to everyone. I believe that everyone has the right to be heard and understood.

For almost 10 years I worked in roles helping to safeguard vulnerable children and their families. Several years ago I realised that I wanted to work with people more relationally and collaboratively so began to train as a counsellor. I have a Masters degree in Counselling Psychology and describe myself as a humanistic counsellor that leans towards a person-centred approach. This means that I believe, given the right conditions, we are all able to achieve growth.

Previously, I spent three years working at a local hospice, the Douglas Macmillan Hospice as a volunteer bereavement counsellor. This followed a ten-year career in Children's Social Care which gave me experience of working with a wide range of adults and the challenges that they face. I find that the impact of one experience is often intertwined with another and so, I avoid working with labels and instead focus on experiences and emotions as they present themselves.

I have a private practice which is based at Keele Science and Innovation Park, Keele University.  I offer face to face, telephone and online support to adults. I am an independent practitioner and not employed by Keele University. 


I believe that the way we 'click' is integral to the success of our work and so I strive to nurture our relationship using warmth and empathy. If you would like to find out more, please contact me using the contact information below. I will be happy to arrange a FREE 40-minute introductory session to explore what you would like from counselling and to discuss how we might achieve it. If I seem the right fit for you, we can then make a schedule to suit your pace and budget.

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“What we fear of doing most is usually what we most need to do.”

Ralph Waldo Emerson

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The Space

I have a comfortable and private office at The Nova Centre, Keele University with free parking and toilets on site. 

I am not affiliated with Keele University.

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Qualifications & Memberships

Masters Degree, Counselling Psychology - Keele University 

Postgraduate Diploma, Counselling Psychology - Keele University 

Graduate Certificate, Counselling - Keele University 

Certificate, Introduction to Basic Counselling Skills - Staffordshire University 

I am a registered member of the British Association for Counselling and Psychotherapy and work in accordance with their Ethical Framework (register number 380975). I attend regular supervision and I am also fully insured.

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Services & Fees


Please note that I work with adults (18+) only. 

Image by Noah Buscher

Face to Face Counselling 
50 minutes

Face to face sessions take place at my private practice at Keele University, Newcastle-under-Lyme. 

The space is inclusive, comfortable and confidential. 


Cancellations with less than 48 hours notice and 'no shows' are fully chargeable at your usual rate.

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Online Counselling Session
50 minutes

Online counselling sessions via Microsoft Teams. 

Online sessions require a commitment to being in a space that is quiet and confidential. 

Contact me

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